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An examination of the field of Sustainability and the Circular Economy – this is a ‘Big Picture’ view and touches on Dr. Lee’s own experiences over the course of her learning, application and continued work as CEO at S2A Associates and Associate Professor (Reader) in Sustainable Systems Analysis, University of Surrey. Covering: Design Freedom, Lifecycle Approach, Societal Change, Sitting in the Middle, The Circular Economy and Where it all Started.